Over on the Scobleizer blog, Robert suggests a game, where in bloggers post with the word brrreeeport in the post, to see the result. As of this post, Technorati reports 1051 hits, MSN Search shows 45,379 hits, Google shows 65,100, while Yahoo shows a whopping 83,600!
That these numbers vary so much is interesting - why does Yahoo report almost double the number of hits on a made up word than MSN Search? And why does Technorationly show so few? Which one is right?